I was invited on Sewing Street to promote my new book Machine Embroidered Art. We were to talk about the book and I would demonstrate some of the stitch techniques I use. Its a shopping channel that focuses on textiles and sewing of all types and they were working with Search Press and their authors.

The tv studios are near Redditch and I arrived at 8am to prepare to go on live tv at 9am! I met the presenter, John and the small all woman team of producer, director and camera operator. I unpacked all my boxes, I had prepared many stitch samples, framed finished pieces and lots of embroideries in progress to illustrate how I work.They were delighted with the amount as we had lots to choose from.

We chatted quickly about the format of the show which was to last an hour, which techniques I would demonstrate and which parts of the book we would look at. My trusty Bernina had its name taped out as the channel sells another well known brand. I realised I was going to have to sew standing up, new challenge! Someone arranged my pictures around the set and all too quickly they were counting down 10 seconds, live in 5 and John was suddenly introducing himself and me!

The hour absolutely flew by. I didn’t have time to be nervous I was too busy. I focused on all I wanted to say about the book and show the viewers as much as possible of the freehand embroidery techniques. We had live questions to answer throughout the hour as viewers were encouraged to do that through their Facebook page. John’s enthusiasm for my work and book moved the time rapidly on and suddenly we were finished.

As we promised everyone a signed copy I stayed at the studios and signed all the books we had sold online. I enjoyed a well earned cup of coffee as we then discussed the next project I will do for them. How exciting. Watch this space!

Its available to view on their YouTube channel

https://www.youtube.com/channel/UCHP-FWeqvy6Y1m4PEAMlijg